File 2003.18: Virtual Grocery Store for Pepsi

Case Type: Information Design

Description:
Fearless Eye produced an interactive virtual store for the Pepsi Company. The presentation enabled participants to move around the store, select products and then purchase them as if they were in a real grocery store. The presentation was used to show how virtual shopping could be used to study consumer-buying habits as well as show how key lifestyle demographic data can be collected through a sophisticated 3D software program.

To view this virtual environment you will need QuickTime.
Due to the size of this file, it may take a few minutes to download.